SGO Edexcel Business - Theme 3: Business decisions and strategy
Topic outline
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a) Objectives of growth:
- to achieve economies of scale (internal and external)
- increased market power over customers and suppliers
- increased market share and brand recognition
- increased profitability
b) Problems arising from growth:
- diseconomies of scale
- internal communication
- overtrading
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a) Reasons for mergers and takeovers
b) Distinction between mergers and takeovers
c) Horizontal and vertical integration
d) Financial risks and rewards
e) Problems of rapid growth
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a) Distinction between inorganic and organic growth
b) Methods of growing organically
c) Advantages and disadvantages of organic growth
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a) Small business survival in competitive markets:
- product differentiation and USPs
- flexibility in responding to customer needs
- customer service
- e-commerce
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- product differentiation and USPs
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3.3.1 Quantitative sales forecasting
3.3.2 Investment appraisal
3.3.3 Decision trees
3.3.4 Critical Path Analysis -
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3.4.1 Corporate influences
3.4.2 Corporate culture
3.4.3 Shareholders versus stakeholders
3.4.4 Business ethics -
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a) Strong and weak cultures
b) Classification of company cultures:- power
- role
- task
- person
c) How corporate culture is formed
d) Difficulties in changing an established culture
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3.5.1 Interpretation of financial statements
3.5.2 Ratio analysis
3.5.3 Human resources -
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3.6.1 Causes and effects of change
3.6.2 Key factors in change
3.6.3 Scenario planning -
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